Mobile is the next step in performance based marketing and is expected to rapidly grow in the coming years. Why go mobile?
- Those on a mobile phone are 3 times more likely to purchase something than those on a computer
- 3.4 billion people all over the world own a mobile phone
- 93% of the U.S. population has a mobile phone
- 73% of consumers want coupons delivered to their mobile devices (and most are not getting them!)
- In some industries, 7 out of 10 shoppers check the store’s website while they’re in the retail establishment. 46% of shoppers checked competitors’ website using a mobile device while in bricks and mortar stores
- Mobile commerce is already approaching the same level of sales as online retail
- Unlike computers and televisions, mobile devices are the one medium that are always with people, whether they are traveling, in the office, or at home
